When MoviePass dropped its monthly subscription price to $9.99, I couldn't resist. When using MoviePass, you can see as many movies as you want, with only a few restrictions: You can only see one movie per day, you can't see a 3D or IMAX movie, and you can't see the same movie over and over again. Also, unless the theater offers e-ticketing, you have to purchase your movie tickets on site. That seemed fair enough to us, so my boyfriend and I both signed up. While we had to wait a bit for our cards, I am more than happy with the results.
MoviePass definitely has its detractors, most notably AMC. But what theater companies are forgetting is that without a service like MoviePass, it costs a lot of money to go to the movies—and a lot of movies are a gamble these days. Do I want to watch The Hitman's Bodyguard? Sure! Do I want to drop at least $30 on date night if it's just a whatever action flick? Hell no! I'd rather watch it on Netflix a year from now!
We went to see Battle of the Sexes yesterday—a good movie, by the way—and watching the previews was an amazing experience. Robert and I like to turn to each other after each movie trailer and give our verdict on whether or not we want to see the film. This time around, every time we said "maybe," one of us would add, "Let's make it a yes! We can see it because we have MoviePass!"
With MoviePass, I no longer have to carefully evaluate which films are worth my money. I can see everything, try everything, and not leave the theater angry when I see a movie that is just okay. And in an era when TV is bringing so much more artistic flair to the table, sometimes I need a little bit of a push to watch things on the big screen. MoviePass is doing that for me, and probably for a lot of people like me. That can't possibly be a bad thing.